The internet marketing platform is quite different from websites in that the platform is exclusively used to sell products while websites are places where the seeds of selling are shown. Websites are supposed to be repertoire of information about product and services and are dedicated towards marketing the products by building customer confidence that culminates in sales leads whereas internet e-commerce platforms are ideal places for trading in products and services and providing after sales services. Internet marketing is often used as the only platform for selling or it can be a function of your marketing activities that have sales team and other marketing channels.
Define a marketing strategy
The first step in internet marketing is to establish a strategy about how the marketing will be done. It will form a part of your overall marketing strategy that can either be a complete online marketing set up that handles everything from ordering, delivery, invoicing, market returns and after sales support services or you might have physical sales set up that will be used as the primary marketing arm with the online support being used as another outlet for selling. The kind of internet marketing set up that you want to have would be guided by the marketing strategy.
There are many kinds of software available for setting up internet marketing platforms. Take the guidance of a consultant to select the right kind of software that is compatible with the marketing structure that you intend to have. The software that you select should support the platform comprehensively so that the activities are seamless carried out with minimum need of supervision. This would allow you to concentrate on the more important functions of marketing that can enhance sales.
Respect user experience
As a seller, you have to respect user experience so as to ensure that visitors get total satisfaction and a pleasant experience when they visit the e-commerce platform. Since most people surf the internet on mobile you need to make the platform compatible with all mobile devices. Not stopping at it, the experience of viewing it on all devices, both desktops and mobiles, should be of the same kind. If you have a physical location for selling, that too should give the same level of comfort to customers.
Timely delivery matters
Delivering on time and every time is what matters in internet marketing. Build a robust delivery system that is capable of effecting safe deliveries within the agreed timelines as it gives a lot of confidence to customers. Your performance could boost sales as customers would not hesitate to repeat orders as you have proved your worth to them. From packing to delivery charges and the mode of delivery, everything matters to customers who are eager to get their ordered items at their doorsteps within the shortest time.
Never feel complacent but be watchful about your performance in all these areas and critically review the scope of improvement. Make a provision to collect feedback from customers so that you can gauge your performance better. Only continuous improvement can make business grow.