SEO

Give More Teeth to Your SEO and Marketing Efforts

There is often a tendency to confuse SEO with marketing as is evident from the use of terms like SEO marketing. Let it be clarified that Search Engine Optimisation (SEO) is a bouquet of techniques that is used to boost the marketing efforts. Hence these two might go hand in hand but are different things altogether.

However, the gap between the two is closing fast as the level of interdependence keeps growing. To be successful in marketing you have to use SEO in the best possible way by hiring best Brisbane SEO agency for which they should know how important to know the current trends in both disciplines. You might be doing things to the best of your ability but there are ways to improve it that have been discussed in this article.

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Go mobile

Knowing your target audience is critical for charting out a successful SEO campaign.  The way of determining the target audience has changed a lot with advancement in technology. Not very long ago, the target audience was determined by taking into consideration their demographic and geographical locations, age group, habits and practices and so on. This is still applicable but the net has now been widened considerably because many more searches are now happening on mobile devices rather than on desktop computers.  The marketing focus is now on the mobile users for which your website has to be responsive in nature so that it is viewed with the same ease on desktops as well as mobile devices.

Track your keywords

Ever since Google downgraded the importance of keywords in SEO there is a feeling that it is no more important. This is not right because keywords are still important though may not be as important as it used to be.  Keep researching for keywords and weigh its impact before using it in your SEO scheme.

Turn to social media

Google’s policies regarding SEO provide directions that help in re-positioning the SEO campaign appropriately. The latest directive indicates that you have to focus on users and what can be better than turning to the social media. This is the place where the pulse of users can be best felt and the response can be used to re-shape SEO campaigns to make it more lovable to search engines. The duo of marketing and SEO has now found a new friend, the social media, that can work together to make your marketing and SEO efforts a success.

Images or content – which should be prominent?

Content still remains the king when we talk about SEO. But in marketing, viewers have lost their patience to gobble content. Instead, they want much quicker communication which is only possible by using images – both still and videos. It is time to have a close look at the blend of images and content in your marketing scheme and pay due emphasis as per viewers’ choice so that you get the best mileage from it.

In addition, refurbish your analytical tools to facilitate data exchange between marketing and SEO campaign that can serve as valuable inputs for new strategy development.

The Cornerstones of Internet Marketing

The internet marketing platform is quite different from websites in that the platform is exclusively used to sell products while websites are places where the seeds of selling are shown. Websites are supposed to be repertoire of information about product and services and are dedicated towards marketing the products by building customer confidence that culminates in sales leads whereas internet e-commerce platforms are ideal places for trading in products and services and providing after sales services. Internet marketing is often used as the only platform for selling or it can be a function of your marketing activities that have sales team and other marketing channels.

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Define a marketing strategy

The first step in internet marketing is to establish a strategy about how the marketing will be done. It will form a part of your overall marketing strategy that can either be a complete online marketing set up that handles everything from ordering, delivery, invoicing, market returns and after sales support services or you might have physical sales set up that will be used as the primary marketing arm with the online support being used as another outlet for selling. The kind of internet marketing set up that you want to have would be guided by the marketing strategy.

Software selection

There are many kinds of software available for setting up internet marketing platforms. Take the guidance of a consultant to select the right kind of software that is compatible with the marketing structure that you intend to have. The software that you select should support the platform comprehensively so that the activities are seamless carried out with minimum need of supervision. This would allow you to concentrate on the more important functions of marketing that can enhance sales.

Respect user experience

As a seller, you have to respect user experience so as to ensure that visitors get total satisfaction and a pleasant experience when they visit the e-commerce platform.  Since most people surf the internet on mobile you need to make the platform compatible with all mobile devices. Not stopping at it, the experience of viewing it on all devices, both desktops and mobiles, should be of the same kind. If you have a physical location for selling, that too should give the same level of comfort to customers.

Timely delivery matters

Delivering on time and every time is what matters in internet marketing. Build a robust delivery system that is capable of effecting safe deliveries within the agreed timelines as it gives a lot of confidence to customers. Your performance could boost sales as customers would not hesitate to repeat orders as you have proved your worth to them. From packing to delivery charges and the mode of delivery, everything matters to customers who are eager to get their ordered items at their doorsteps within the shortest time.

Never feel complacent but be watchful about your performance in all these areas and critically review the scope of improvement. Make a provision to collect feedback from customers so that you can gauge your performance better. Only continuous improvement can make business grow.