User experience is a critical factor in web design. Search engines also give it a lot of importance. Fast loading pages that are easy to navigate are essential considerations in web design. Added to this is the need for creating websites that can be viewed from all kinds of devices and varied screen sizes, especially the hand held devices like smartphones and tablets. Having websites that are mobile friendly is the order of the day because it is an indispensable requirement for SEO campaigns. If you had been in two minds about implementing responsive web design that gives abundant flexibility of viewing websites on all kinds of devices regardless of the screen sizes then it is time that you take this route as it has been recommended by Google since 2012 as the approved mobile delivery system. Adoption of a single website for all kinds of devices brings complete uniformity in user experience that benefits both developers and search engines.
Best industry practice
It is only normal for web designers and developers to follow the best practices of the industry. Google, which enjoys 67 percent market share in search marketing, has declared responsive web design as the best way to design websites. It is quite obvious that there should be no second thoughts about its implementation as long as your marketing depends on search engines. Having a single website for all devices puts an end to the need of having separate URL and HTML for two different websites, one for desktops and the other for mobile devices. This makes search engine crawling much easy to locate content and index it. Sharing and linking of content also becomes easy.
Enhanced use experience
Enhanced user experience is guaranteed through responsive web design no matter from which kind of device websites are viewed, desktops or mobiles. By following responsive web design, there is no need to consider the device on which the website will be viewed as the design allows automatic adjustments to be made to websites so that it can be viewed with the same degree of comfort and ease on any kind of device. The variables are all very well addressed through responsive web design. A website that has been viewed on a mobile device will be displayed in the same way on desktops. The user gets the same kind of viewing pleasure on both devices.
Duplication is avoided
The unproductive elements of duplication that arises from maintaining separate websites for desktops and mobiles are completely eliminated in responsive web design. Having separate websites would mean that there has to be separate SEO campaigns and each site has to be managed separately. This highly unwanted and unproductive practice is now put to an end by having a single website that serves all purposes.
Nearly 70 percent web users have expressed their desire to use their mobile devices for accessing the internet and making purchases. This data is good enough to fall back on responsive web design, not to talk about the official backing that it has received from Google.