There is often a tendency to confuse SEO with marketing as is evident from the use of terms like SEO marketing. Let it be clarified that Search Engine Optimisation (SEO) is a bouquet of techniques that is used to boost the marketing efforts. Hence these two might go hand in hand but are different things altogether.
However, the gap between the two is closing fast as the level of interdependence keeps growing. To be successful in marketing you have to use SEO in the best possible way by hiring best Brisbane SEO agency for which they should know how important to know the current trends in both disciplines. You might be doing things to the best of your ability but there are ways to improve it that have been discussed in this article.
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Knowing your target audience is critical for charting out a successful SEO campaign. The way of determining the target audience has changed a lot with advancement in technology. Not very long ago, the target audience was determined by taking into consideration their demographic and geographical locations, age group, habits and practices and so on. This is still applicable but the net has now been widened considerably because many more searches are now happening on mobile devices rather than on desktop computers. The marketing focus is now on the mobile users for which your website has to be responsive in nature so that it is viewed with the same ease on desktops as well as mobile devices.
Track your keywords
Ever since Google downgraded the importance of keywords in SEO there is a feeling that it is no more important. This is not right because keywords are still important though may not be as important as it used to be. Keep researching for keywords and weigh its impact before using it in your SEO scheme.
Turn to social media
Google’s policies regarding SEO provide directions that help in re-positioning the SEO campaign appropriately. The latest directive indicates that you have to focus on users and what can be better than turning to the social media. This is the place where the pulse of users can be best felt and the response can be used to re-shape SEO campaigns to make it more lovable to search engines. The duo of marketing and SEO has now found a new friend, the social media, that can work together to make your marketing and SEO efforts a success.
Images or content – which should be prominent?
Content still remains the king when we talk about SEO. But in marketing, viewers have lost their patience to gobble content. Instead, they want much quicker communication which is only possible by using images – both still and videos. It is time to have a close look at the blend of images and content in your marketing scheme and pay due emphasis as per viewers’ choice so that you get the best mileage from it.
In addition, refurbish your analytical tools to facilitate data exchange between marketing and SEO campaign that can serve as valuable inputs for new strategy development.